Your SaaS website is the doorway to your product. However, to bring visitors inside, you need to get them to the front door.
Of all the marketing strategies you might employ to introduce customers to your product, search engine optimization (SEO) has the potential.
By optimizing your website for Google search, not only will you build the visitor volume, but you will also help the people who are already interested in the services you offer find your product. It is a win-win deal for everyone. So before you employ a web design company, it is best to learn the best practices of SaaS SEO.
What is SaaS SEO?
SaaS SEO is a strategy for gaining traffic to your website by ranking for keywords that potential customers search for by acquiring backlinks to your content. It is an effective marketing plan because it connects your services directly to the needs that searchers are seeking solutions for. Suppose your website appears on the first page of search engine results. In that case, you can connect to high-quality potential customers for your business.
Why should SaaS Companies focus on SEO?
Many SaaS businesses need vast numbers of new sign-ups every month. Therefore, SEO is important as it allows companies to generate huge volumes of traffic they need to fill their funnel.
SaaS SEO Grows Exponentially
After getting published, a search-optimized page will generally see more traffic each subsequent month. Publishing more pages compounds that effect over time. Successful SEO can give your website exponential traffic growth, building on its success.
SaaS SEO Cost Decreases Over Time
While writing & publishing a search-optimized article has an associated monetary cost, it will continue to draw over time once that article is published. Finally, the cost of search optimization is far exceeded by the business it has brought in.
SaaS SEO Provides Predictable Traffic
Online customer acquisition channels can be erratic and challenging to manage, especially for new businesses. However, SEO traffic and customer acquisition tend to grow steadily with continuous investment.
Best practices for SaaS SEO
Technical SEO for SaaS Websites
Quality content needs to be backed up by technical SEO optimization so that search engines can effectively crawl and index your website. Ensure the platform you are building your website on supports search optimization. Ideally, your site should load fast, have search-friendly slugs, and be built for user accessibility. Stay current with Google algorithm changes and make sure you keep up with how they rank sites. This is so your content can perform at its best to create traffic.
The best content for search optimization is content that is high quality and actively useful for the reader. Write articles relevant to users and valuable for potential customers. Google algorithm updates have also started to assess time spent on pages, share metrics in their rankings and link click-throughs. In its early days, SEO forged a reputation for being fluffy clickbait. However, customers are increasingly sophisticated, so content needs to meet a much higher bar to be effective.
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